How to Begin the Sale of Wedding Dresses and Bridesmaid Dresses

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The sale of wedding dresses and bridesmaid dresses is one of the hottest businesses in Nigeria. In the hearts of men lies a desire to marry a beautiful wife and every woman desires to have a memorable wedding; a wedding that will remain forever young in her memory.

One major thing goes a long way in making sure your wedding turns into a day full of ever memorable events is having a good bridal on the set day. Selling bridal products like wedding dresses or gowns, bridesmaid dresses, men’s suit, tie, shoes, bouquet etc. will then be an amazing thing and a profitable business that can make you a millionaire.

Places to Site a Bridal Shop in Nigeria

The location of your bridal shop in Nigeria should not pose as a problem at all. You can situate your store anywhere as long as it is permissible by the law and close to your locations where weddings take place very often. Nevertheless, I recommend you rent or build your stall in cities or developing/developed towns.

Cities and developed towns are places where people place highest value on extravagant lifestyle. Of course they will value your products and buy them off at any amount you charge them so far your products are worth it.

Additionally, places like Lagos city and other major cities in the South Eastern part of Nigeria will be the most appropriate locations for you to establish this business.

The sale of wedding dresses and bridesmaid dresses Business Structure

Bridal business is a very lucrative business in Nigeria. The fact that many people are not into the business is an opportunity for you to make thousands or millions from this business.

Aside from owning your shop, making money through the sales of bridal products, you can also give the importation of wedding materials a trial.

It is true that some bridal materials can be produced locally, importing others will fetch you more money because people believe that imported bridal wears may be more durable than the locally made ones.

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Profitability of starting the Business of selling wedding gowns In Nigeria

The business is extremely profitable. You must keep in mind that the business is:

Highly Demanded:

The high demand for Bridal fashion is high because people usually get married on a weekly basis. This is one reason why you must venture into the business.

Not Time Consuming:

This is a business that you can run as a side hustle (you can do it alongside other businesses) in Nigeria. People will often give you a call when they are in dire need of your product.

Easy to Run:

There is hardly any stress while doing bridal business in Nigeria. Your product will be brought to your shop when you order it.

Materials required for starting your Business

  1. Show Room:If you want to make profit from your business, it is a must your showroom is sited in an open area where people can see your wares. Make sure it is so impressive that the passers-by will see you as the major dealer in the business. Create the impression that anything they need can be found in your showroom.
  2. Office Complex:You should be prepared to get an office complex and work towards getting one. This will make your customers trust you and build up confidence in you.
  3. Cash Register:The importance of cash registers cannot be overemphasized as they will help you to give proper account and documentation of your sales.
  4. Computer System(s):You need to have at least two computer systems or laptops in your shop to make your job a whole lot easier. The machines can also be used to prepare receipts for your customers.
  5. POS:Sooner or later the need for a POS machine to smoothen payment from your customers via ATM Cards will arise. There will be days when you will be patronized by some customers that may love your product but may not have cash on them at the time they entered your business place. Because of the burning need to make their wedding eventful, they may wish to buy your product(s) instantly. In order to see to their needs, a POS machine should be on hand to serve the need of the moment.
  6. Furniture:Furniture is also necessary for your business to operate at its maximum capacity. Prepare a place for your customers to sit. Some customers may come in with their friends and they might need to sit. There is the need, therefore, to get at least a chair and a table for you too.
  7. Hangers:An important aspect of the business that cannot be overlooked. You need to purchase more than enough hangers where the bridal dresses and other wears will be hung. It is recommended having more than enough rather than having less.
  8. Show Glasses: This type of glass comes in the form of a box with glasses around it. Get a ‘show-glass’ where jewelleries and shoes can be stored and displayed to a lot of passer-by.
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All these things must be evident in the sale of wedding gown business plan while planning your business.

Getting a Business Plan for the sale of Wedding dresses or wedding gowns and bridesmaid dresses

How to Begin The sale of wedding dresses and bridesmaid dresses

Before you venture into the bridal business, you will need to prepare a business plan for your bridal shop business. This will help set things in motion before you begin. The business plan also focuses on the strategic areas/objectives of your business. Some other advantages of a business plan to a business include but not limited to:

  1. Setting Of Milestones
  2. Serves as a regular reminder to keep the business on track.
  3. It Helps To Develop Accountability
  4. Cash Management
  5. Setting Priorities Right
  6. Change Management


Make sure that your business plan is ready before you do anything in the business. This is very important.

Capital for the Business

Although this business is profitable, it requires much capital because some of the bridal wears you will stock in your shop are quite expensive. As a matter of fact, you will be importing most of the bridal goods to your stall so people can then shop around your store.

Because of this, you will need to plan and make available a certain amount of money for several things such as rent for the shop, cash for procurement of office equipment and materials as well as the dope for payment of the salary of your staff/workers.

Business Registration

You must register your business name with the government. This registration could be done at the Corporate Affairs Commission (CAC). You can register at any of the CAC offices closest to you.


You will need to employ the service of at least one person in your shop. It is not a must that you employ a graduate. You can get a secondary school graduate in your shop, who is able to read and write and who will make a great salesperson.

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There hardly any competition in the business because people mostly look for quality clothes and there is the need for you to have quality products in your shop at all time.

Strategies for Business Sustainability and Profitability

The easiest and perhaps fastest way to maintain this type of business is to treat your customers real god and nice. Make sure that your products are of good quality. In other words, shun “fake or low quality products”.

Please and please (please again), unless you are very certain/sure/convinced of what you are about doing, DO NOT use a loan to start this business. Ensure that you prepare for the risk ahead of the business.

Advertising Your Bridal Shop Business in Nigeria

You can create adverts for your bridal business in Nigeria in different ways. Advertisements on social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Google Plus, etc. are allowed.

While doing this, you need to use a high quality picture of your bridal products for more conversions and increased sales of your products. You can also create a short video that shows the premises, wedding gowns, bridesmaid dresses, rooms and other facilities in your shop.

This should portray the customer-friendliness and the cost-effectiveness of your enterprise.


The sale of wedding dresses and bridesmaid dresses is not new in Nigeria but many encounter problems with sales. This is why you must convince your customers with everything possible and necessary to buy from you.

Your shop should be appealing, and your bridal products must be world class. Ensure that your staffs are very helpful and friendly; the males must be clean and the female ones should be beautiful. Not a necessary requirement, though. But an added advantage if you truly want to grow your business within a short period of time.

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