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It doesn’t really matter if you’re running a blog, an online store or a forum, there is a pressing need to be known in your business niche. And no matter how great you are with optimizing your contents for search engine marketing or social media visibility, buying ads on the Internet must seem like a pretty obvious way to close in on your first sales. Bing advertising got you covered…
And it’s very important to note that online marketing has become greatly competitive in recent years, but that totally depends on your industry. This is why you need to be successful in your industry and one quick way to do this is to run ads. Internet ads are a hot way to create a turnaround in your business; boost sales and increased conversion.
There is almost nothing you cannot achieve on your social media as a webmaster or as a blogger. There is no limit to the number of visitors you can have right inside your blog every day (so far your hosting plan can accommodate the number). But the only limit placed against you is your inability to understand how SEO (search engine optimization works). There are a thousand things you can achieve by making sure your online store, website, forum or blog is search engine friendly.
There are myriad of search engine functions you only need to pay for. One of them is placing ads on social search engines like Google, Bing etc. Advertisement comes in different forms for many search engines, but they perform a primary function which is:
- To take your business, blog, products and services to the right audience.
Search engine Marketing (SEO) is a key fact.
Should in case you possess little knowledge or are not familiar with how it operates, I’ll be explain in simple terms, the procedures necessary to do a successful Yahoo Bing advertising for search engine marketing in this post. You will do well to pay undivided attention to the step, if you wish to convert your money to huge traffic.
How to Start Bing Advertising on Yahoo- The hottest survival guide to Search Engine Marketing
How to Get Started
Before you get started on advertising with Yahoo, Let’s take a quick look at some demographic data to give you insight into what people are searching for on the Yahoo! Bing network.
Here is a secret:
Yahoo! Bing Network makes it very easy for you to continue running your ads on their network because they want your money (all of it). However, we have provided helpful steps to help you get the most out of every naira or dollar note spent.
Steps on The hottest survival guide to Bing advertising
Step 1 – Signing Up
To sign up for the Yahoo! Bing Network, simply head over to this link. You’re going to need to have a credit card or a virtual one at hand. You might want to do a quick Google search for some “Bing Advertising” or “Yahoo Advertising” starter credit coupon code. Sometimes, your web hosting company will provide you with a coupon or discount code that you might still have access to.
Step 2 – Choosing Keywords
If truly you want to run a successful ad campaign…
The first thing you’re most likely going to do is come up with a list of hundreds or thousands of keywords that you want to bid on. If you are just starting out, I recommend picking about 5 keywords that reflect the most popular products you sell, and also pick 5 keywords for weird(more obscure) items.
For example, let’s say you sell Samsung cases. You might sort your list like so:
Popular Keywords and Phrases:
- Pink Hello Kitty Samsung Case
- Pink Samsung Case
- Strong Samsung Case
- Unbreakable Samsung Case
- Scratch-Proof Samsung Case
Weird or Obscure Keywords and Phrases:
- Otter Box Samsung Case
- Otter Box
- Banana Samsung Case
- Mr. Strawberry Head Samsung Case
- Samsong Case
The reasons we think it’s a good idea to make these two types of groups are:
- It will keep your introductory campaign manageable. Running too many keywords the first time will most likely cause your money to go down the drain with little to no result to show for it. Costs can run at its highest and meagre returns will probably be the result.
- You can observe and see what works better and best for you:
- A) Highly competitive keywords that yield lots of clicks but are more expensive, and produce more sales (conversion or leads)
- B) Less search volume which results in highly specific clicks that might produce better ROI.
- Testing and analyzing different advertisements later on is much easier when you are dealing with ten keywords when compared to running hundreds of keywords at a go .
Step 3 – Creating Your Ads
A common mistake I find most people make is to make one generic ad to serve all your keywords.
What should you do instead?
Make specific ads for each keyword you are going to bid on. In real life situation, the more specific your ad is to the searcher’s needs or intention, the higher the click-through rate (CTR) will be.
There are important things to keep in mind when crafting your perfect headline. They are:
- The first line of the ad (Your headline), should include the keyword you’re bidding on. This generally converts visitors into long term customers much better because it matches the searcher’s query.
- You might want to consider your unique selling proposition or see what the other advertisers are not saying on your ad copy. You might be able to attract more clicks because of what they are lacking.
Step 4 – Choosing Where You Want to Send Them
Most first timers who run paid ads will send their CPC traffic to the home page of their blogs or website. As an online merchant, shop owner or retailer, we recommend you send them directly to the product page related to the keyword they searched for.
For example: “Pink Hello Kitty Samsung Case”. Instead of sending them to https://www.best mobilephonecase2K.com you should send them to: https://www.bestmobilephonecase2K.com/pink-hello-kitty-samsung-case. The purpose of doing this is that the fewer clicks it takes the person to arrive at a purchase point, the higher your website conversion rate will be.
You can specify where you want your CPC visitors to go by pasting the URL of your choice into the “destination URL” field of the ad campaign.
Step 5 – Test
Testing can be fairly tough for people who are not too nerdy and analytical. If you can figure it out, we highly recommend that you implement conversion tracking codes on your blog or website (sometimes referred to as goal tracking). Basically, this means every time someone from a Yahoo! Bing advertisement purchases a product from your forum, website or blog, Yahoo! Bing is attributed with that sale. This is how you accurately measure your return on investment (ROI).
Conversion tracking also allows you to know which ads drive the most customers, what products people like the most, what keywords make the most sales…the list is endless. Conversion tracking completes this knowledge circuit so you can hone your campaigns and can earn more profit.
If you have the ability to paste in HTML code on your “Thank You” page, the page customers go to after they complete a sale, then you can implement conversion tracking.
A Final Important Word of Advice
CPC advertising requires your patience, skills, time and full attention. Major serious online businesses are running ads 24/7 – 365 days a year (and 366 on leap years). So you need to login to your account at least twice a day to monitor the progress of your campaign. If you’re the type of person that “sets it and forgets it”, then you’re going to be in for quite a surprise.
But it’s worth it; CPC advertising will sharpen your business skills, insights and make you that figure you have always dreamt about. It will force you to be analytical about how your business works and will dynamite new ideas for you to test and try out until you get in front of the right person for that first sale and then grow exponentially from there.
Still doubting whether to do Bing advertising or not? Take a bold step today; get out of your comfort zone.
Here is another video that further explains bing ads PPC marketing: