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In this article am going to put us through on how to start a dropshipping business with a Shopify store. The e-commerce business is fast-growing into a big deal in most developing countries in Africa like Nigeria, Ghana, Kenya, Uganda, and more, and I’m going to tell us how we can tap from this fast-growing business with a Shopify store model called dropshipping.
We shall learn today the best methods on how to start a dropshipping business with a Shopify store and the best practices to apply to make it successful. The ecommerce industry is fast-growing into a big business in most developing countries in Africa like Ghana, Uganda, Nigeria, Kenya, and more, and I’m going to explain today how we can tap into this fast-growing business with a Shopify store model called dropshipping.
But before we move further we need to understand the concept of dropshipping and how we can start a successful business with Shopify
Ok! So what is dropshipping?
I like to define dropshipping as a retail business where you don’t keep your products in stock. In fact, you don’t buy or own any product. But instead, you partner with a third party wholesaler who stocks its own inventory, while you, on the other hand, transfer customer orders and shipment details from your store to them and they ship the goods directly to your customer.
In a layman’s view, as a dropshipper you own a store but you don’t have stock inventories of what you are selling. You’re only partnering with a supplier (third party). When a product is bought from your store, what you do is, you use the same money paid to you to purchase the actual product from your supplier while keeping your profit, the supplier in turn ships the products to your customer after you’ve sent the shipping address to them.
Note: Your profit from each business transaction is going to be the difference between how much you sold the product on your store and how much you bought it from the supplier.
Now that we understand what dropshipping is all about, I think we should move forward to what is Shopify is or who they are.
What is Shopify?
Shopify is an e-commerce website that allows you to create and set up an online store to sell your product directly or to dropship. It provides you with dropshipping plugins to organize your products, customize your storefront, accept credit card payments, and track & respond to orders, all within a few clicks.
Shopify offers different payment gateway for their store based on the selected target currency, but the most commonly used is PayPal. While PayPal is not accepted in many developing nations, there are still a few exceptions to these; for example, countries like Nigeria can make use of Paystack as their payment gateway, while Ghana and Kenya can make use of Ravepay.
All these can be integrated into your Shopify store in a matter of clicks.
How to set up your business (with 5 easy steps)
- Choose a market niche
- Find your supplier
- Create your online store
- Market your products
- Repeat step 4&5
Before you decide to begin your online store, I would at least like you to read till the end, and after that, you can then decide if it’s easy or not. Truth is, the early part of starting a Shopify store can be the most stressful part because you have to select a product you want to sell amidst many products and competition out there.
Think of this when selecting a business niche, what is that market-worthy product you can easily sell with less competition and still bank some cash into your account?. While choosing your product, you should understand that loving a product or having a passion for it does not guarantee its sales would bring you profit, but instead take time to study and make researches on the product before you make your FINAL DECISION. Google trends may come in handy while choosing your product.
Find your supplier
Finding your supplier needs to be done with all manner of seriousness if you truly want to build your dropshipping business into a successful one. Since suppliers are going to be the backbone in your dropshipping career, make sure they are very reliable and trustworthy. The best way to do this is to order a product or two for yourself and test it while taking note of selling price, time delivery and quality before you start selling. Once you have the trust in what you are selling, you will be more motivated to market your business compared to when you don’t. So reliability and trust are very important here.
Knowing local suppliers you can work or partner with, is an added bonus for you. But if plan to sell international products, your best option for suppliers would be to locate them at AliExpress, but not strictly exclusive. You can use your product keywords to search for suppliers or wholesalers through Google’s or Bing’s search engine.
Create your store
After you’ve decided on what products to sell and the suppliers to make the deliveries possible, you can go right ahead to creating your online store with Shopify in just a few minutes.
It gets interesting:
Want to know the best part? They offer a 14-days free trial to use an account with them, after which they start billing you on a monthly basis. So in case you didn’t get what you wanted, You can choose to cancel your plan before this period to avoid credit charge. Their basic plan is just $29/month and they offer various articles and tips to help improve your business.
Market your product
This is also an essential part of s doing a drop shipping business especially in Nigeria. Your sales skills and experience will be put to test during the period of running the business. While marketing your business, you will have to focus on social media marketing by advertising to potential consumers on Twitter, Facebook, Instagram, Pinterest, and many more. Email marketing can go a long way in helping returning visitors stay up to date and keep the attention and interest of new visitors because you will need to keep as many subscribers as you can informed about your new products, discounts, coupons, and much more.
Another important thing to consider is SEO. You will need to optimize your website to rank on Google yourself or hire an SEO organization to help you out.
Repeat step 4&5
Last, you need the determination, commitment to start and consistency to see it through. As soon as the sales start building up, you could then think about expanding your business level by investing in more niches and by focusing on more marketing campaigns, since it is the key to success in every dropshipping business.
So there you have it- The Quick way to start a dropshipping business in Nigeria and anywhere in the world
What are your thoughts on how to start a dropshipping business with a shopify store? Let me know by leaving a comment below/